The Sacramento Public Relations Association Invites You to its monthly Professional Speakers Series Luncheon. This month please join us as we host leading business and public relations professionals to share their insights on “News Resources Available in the Changing Media Landscape”
WHO: The Sacramento Public Relations Association
WHAT: Professional Speaker Series Luncheon featuring:
- Louis Freedberg, Senior Reporter on Education and Co-Founder of California Watch
- Rusty Dorin, Vice President of Strategic Alliance of NewsCertified Exchange
WHEN: Thursday, September 23, 2010
WHERE: New Location! – Chops Steak, Seafood & Bar, 1117 11th Street, Sacramento, CA 95814 (note: parking is available in the Capitol Garage between 10th and L Streets, valet parking is also available)
WHY: News happens quickly, leaving PR professionals and journalists to find ways to adapt as resources are shrinking. Join SPRA as we learn from the seasoned journalism professionals of California Watch and News Certified Exchange on how these two services are addressing PR and media needs by:
- Developing solution-oriented reporting
- Connecting the media with experts and story ideas
- Distributing stories and cultivating relationships with news organizations throughout California
- Addressing future shifts in media on the horizon