WHO: Sacramento Public Relations Association (SPRA)

WHAT: SPRA invites you to this month’s Professional Speakers Series luncheon. Join us as we meet with three local public relations professionals who will share their perspectives as to how the public relations industry has changed over the years, specifically here in Sacramento, as well as a look into each panelist’s professional career alongside SPRA – then and now. Our speakers include:

• Adam Gottlieb, acting communications director at California Energy Commission
• Beth Hassett, executive director of WEAVE, Inc.
• Jana Sanders Perry, public relations media specialist at Jelly Belly Candy Company

WHEN: Thursday, May 24, 2012; registration begins at 11:30 a.m.; luncheon begins at noon

WHERE: Chops Steak, Seafood & Bar, 1117 11^th Street, Sacramento, CA 95814 (note: validated parking is available in the Capitol Garage between 10^th and L Streets)

WHY: Whether you are two months or twenty years into your career, it’s interesting to look back at the beginning of one’s career and the path taken to get to where you are now. Join us as we take talk with three local, successful  public relations professionals (OK, they are really gurus) who will share insight on their chosen career paths, how public relations has changed since getting into the game, and how SPRA has grown throughout the years – then and now.

RSVP: Please register for this event by submitting your name, company, membership status, and meal selection to rsvp@spra.org or register via PayPal.

You must RSVP by noon on May 22nd in order to receive your meal selection. If space allows, drop-in attendees will be offered what the kitchen can provide.

PLEASE NOTE: SPRA accepts online credit card payments via PayPal for luncheons. Checks and cash are also accepted at the door, but PayPal is strongly recommended.

For more information on pricing, visit our Professional Speak Series webpage.

Entree choices include:    

• Crab Louie Salad with Tomato Bisque Soup
• Turkey Avocado Sandwich*
• Pasta Primavera*

*Includes a salad

Company: City of Sacramento
Location: Sacramento, CA
Salary: $68,304 – 102,456 annually
Career Level: Exempt/Management
Education: Bachelor Degree
Job Description: The Solid Waste and Recycling Division of the Department of General Services is recruiting a Program Specialist to serve as a community liaison, outreach specialist, and education development lead to develop education campaigns, provide oversight of community events, coordinate regional efforts with other municipal agencies and ballot measure communication and outreach.

The ideal candidate for this position should have extensive experience and expertise with the following: public speaking; working with diverse community organizations; presenting, discussing, and responding to controversial subject matter in public forums; and, political acumen. Excellent writing skills are required.

Candidates must have the ability to work flexible hours (after regular business hours and on weekends/holidays as necessary) and answer public and media inquiries.
Experience in graphic design and web and content development are desirable.
Opens: 4/16/12 – 4/27/12
Minimum Qualifications: Four years of progressively responsible professional-level governmental administrative experience.
Education: A Bachelor’s Degree from an accredited four-year college or university with major coursework in business or public administration or a closely related field.
Substitution: Additional qualifying experience may substitute for the required education on a year for year basis.

All applicants must complete and submit a City of Sacramento Employment Application and Supplemental Questionnaire online at www.cityofsacramento.org by the final filing deadline.

CONTACT INFORMATION
Contact Name: Khanida Hunter
Contact Phone: (916) 808-7969
Contact Email: khunter@cityofsacramento.org

Company: Runyon Saltzman & Einhorn
Location: Sacramento
Education: BA
Job Description: Runyon Saltzman & Einhorn, Inc., an integrated communications agency, is seeking a media relations Account Executive. This person will serve several different clients through campaign planning, media outreach, writing and community engagement.

Foremost on the list of required skills is the ability to plan and execute strategic and achievable media relations campaigns in a variety of industry and government categories. Other required talents include:
• Excellent written and oral communication skills.
• An assertive and outgoing personality in working with the public and media.
• Professionalism in both internal and external settings.
• Substantive presentation experience.
• Ability to complete work on a variety of activities within a designated time frame and budget.

A bachelor’s degree and 3–4 years of related experience are required. Agency experience is a plus. Please e-mail resume and salary requirements to hr@rs-e.com.

CONTACT INFORMATION
Contact Name: Lauren Morgan
Contact Email: hr@rs-e.com

Company: Arden Hills Resort Club & Spa
Location: Sacramento, Ca
Career Level: Entry Level
Education: Bachelors Degree or Associates Degree in Graphic Design or related field
Job Description: Arden Hills Resort Club & Spa is currently searching for a creative Graphic Designer to join our dynamic Marketing team. The ideal candidate is required to have 1-2 years of experience in a professional setting as a designer and should be inspired to launch their career.

Job Summary: 
To enhance Arden Hills Resort Club & Spa branding by developing graphics and publications that support the overall vision and direction of the Resort.

Reports To:
Director of Marketing

Status: 
Full-time plus benefits

Essential Functions:
•Print and web collateral
•Weekly e-blasts
•Some website support, development and updates
•Develop effective and timely marketing campaigns for distribution in magazine, newsprint and digital media.
•Extensive production of in-house sales and marketing materials including brochures, posters and point-of-sale displays.
•Advertisements, local magazines, Arden Hills monthly magazine, direct mail and marketing collateral for The Spa, The Boutique, Sprouts Natural Foods Café, Fitness, Personal Training, Tennis, Swimming, Weddings and Events, Mangos Restaurant, The Villas, General Resort and promotions.

Knowledge, Skill and Experience: 
•Bachelors Degree or Associates Degree in Graphic Design or related field is required.
•1-2 years experience working in business setting or professional internship required
•Advanced level at Adobe Illustrator, Photoshop and InDesign
•Knowledge of web design (advanced knowledge a plus)
•Creative eye for layout design, with the ability to think outside the box
•Excellent communications skills
•Positive and collaborative attitude
•Strong work ethic
•Ability to successfully multitask
•Well organized with attention to details
•Excellent organizational and time management skills and ability to meet tight deadlines also required

To apply:
Send your resume, salary requirements and portfolio (web link or in word or PDF format) to careers@ardenhills.net. Please be sure to list the position as the subject line. All candidates will be subject to passing a pre-employment drug screen.

Please visit our website at www.ardenhills.net. Arden Hills Resort Club & Spa is an equal opportunity employer.

CONTACT INFORMATION
Contact Name: Careers
Contact Phone: 916-482-6111
Contact Email: careers@ardenhills.net

“Building & Selling Your Personal Brand”

WHO: The Sacramento Public Relations Association

WHAT: Professional Speaker Series Luncheon featuring Cassandra Pye, Senior Vice President, APCO Worldwide.

WHEN: Thursday, January 26, 2012; registration begins at 11:30 a.m., luncheon begins at 12:00 noon

WHERE: Chops Steak, Seafood & Bar, 1117 11th Street, Sacramento, CA 95814 (note: validated parking is available in the Capitol Garage between 10^th and L Streets)

WHY: While no one likes to think of themselves as a product, everyone has a personal brand. Once you know your brand, you can speak to it, sell it, protect it and… networking becomes a joy not a chore. Sure, you can call yourself the “media relations guru” or “social media doctor,” but without successfully managing your brand over time, it can lose its luster.

Join SPRA as we learn about:

• What are the elements of your personal brand
• Top ten truths about networking
• Practice, practice, practice

• Crab Louie Salad with Tomato Bisque Soup
• Turkey Avocado Sandwich*
• Pasta Primavera*

Charlotte Phillips and Cherise Estes
SPRA Programming Co-Chairs
Questions:
rsvp@spra.org

Name:

Sara Hanson

Bio:

Sara Hanson began working in public relations in 1999, when she proudly joined the public relations team for Tower Records corporate headquarters in West Sacramento. During her time with Tower Records, she gained an enormous amount of education and appreciation for developing strong relationships with both the media and the community at large, including working with the Sacramento Heritage Festival and a national collaboration with Kenneth Cole to collect clothing for the nation’s homeless, which resulted in collection of over 7,000 bags of clothing. In 2005, Sara became the public relations specialist for Sierra Forever Families (formerly Sierra Adoption Services), a private non-profit adoption agency focused on finding permanent families for children in foster care. Sara expresses that she is thrilled to have learned so much during her time with Tower and that now she is able to apply that knowledge to a very meaningful cause: families for children. Sara has been involved with SPRA for the past six years and has been a member of the board for the past five years. Sara is also heavily involved with the Sacramento theatre community as she has performed in over 60 shows in the area. She has also had the honor of directing and producing numerous shows along with her husband and their production company, ChinaCat Productions.

Website:

Sierra Forever Families

Name:

Erica Taylor

Bio:

Erica Taylor has been a member of SPRA since moving to Sacramento in 2003. This is her third year serving as a board member. Erica works as the Communications Manager for Five Star Bank, a local “boutique” bank serving the Great Central Valley. There, she handles marketing, advertising, employee communication, and the bank’s heavy events calendar. Prior to joining Five Star Bank, she served as the Marketing Manager at Capital Public Radio in Sacramento. Before that she worked as the Communications Manager at the Sacramento Children’s Home. Erica started her career in broadcast media and worked as an anchor and reporter at KVIQ-TV in Eureka, CA and as a radio reporter at KQMS – Newstalk 1400 in Redding, CA. She switched to the PR side when she was hired by the local ABC affiliate in Redding, KRCR-TV, as the Promotions and Public Service Director. She holds a bachelor’s degree from Humboldt State University in Journalism with an emphasis in Public Relations and a minor in Broadcast News and a master’s degree in Communications Studies from California State University, Sacramento.

Website:

Five Star Bank

Name:

Amy Wall

Bio:

A member of SPRA since 2005, Amy has served as a CAPPIE co-chair twice, Board Secretary, Vice President and President. Amy’s career has taken her full circle from an association policy person, to a public relations and public affairs pro as Vice President at a local PR firm, and back again to the public policy world as the Director of Government Affairs at the California Disability Services Association (CDSA). Amy employs her arsenal of PR and PA skills daily as she works with CDSA’s contract lobbyists, communicates the association’s positions, staffs the public policy committee and guides CDSA and its members in the effective use of advocacy tools including: coalition building, social networks, media outreach, message development and creating materials that are easy to use and distribute.

Website:

California Disability Services Association

Name:

Damien Mimnaugh

Bio:

Damien Mimnaugh, junior associate in APCO Worldwide’s Sacramento office, provides clients with expertise in coalition building, research, grassroots management, online communication and issues management. Prior to joining APCO Worldwide, Mr. Mimnaugh worked for a Sacramento-based public affairs and campaign management firm where he provided media relations, coalition building, copywriting, event coordination and social media services. In 2005, Mr. Mimnaugh was awarded the Barry Goldwater Scholarship from Project Vote Smart for his work in political research. Mr. Mimnaugh is fluent in Spanish and graduated Phi Beta Kappa from the University of California, Santa Barbara, with a Bachelor of Arts in History of Public Policy.

Website:

APCO Worldwide

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Name:

Kristen Lowry-Larson

Bio:

Kristen Lowry-Larson has been an active SPRA member since 2006. She served on the CAPPIE committee in 2007 & 2008 and was awarded the SPRA Volunteer of the Year award in 2007. Kristen began working for the California Chamber of Commerce in April 2008 as a Web Editor for HRCalifornia.com and CalBizCentral.com, which support businesses in California by providing employment law compliance information and products. Previously, Kristen was the Communications Director for the California Newspaper Publishers Association providing communications, marketing and public relations support for all CNPA departments and events including CNPA’s Governmental Affairs Day. Before moving to Sacramento in 2006, Kristen was the Public Relations Associate and Playbill Editor for the Pasadena Playhouse in Southern California working on plays such as Doubt and Sister Act: The Musical and with actors such as Michael Richards, Linda Hunt, Kate Mulgrew and Loretta Devine. After graduating in 2003 from Pepperdine University with a B.A. in Journalism, Kristen worked for two years as the Production Assistant and Web Editor for The Malibu Times newspaper and magazine.

Website:

California Chamber of Commerce

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