Archive

May: SPRA: Then and Now

The Sacramento Public Relations Association invites you to its bi-monthly Professional Speakers Series Luncheon. WHO: Sacramento Public Relations Association (SPRA) WHAT: SPRA invites you to this month’s Professional Speakers Series luncheon. Join us as we meet with three local public relations … Continue reading →

January: Personal Brand Management

The Sacramento Public Relations Association invites you to its bi-monthly Professional Speakers Series Luncheon. This month please join us as Cassandra Pye, Senior Vice President for APCO Worldwide, shares her expertise and insight on: “Building & Selling Your Personal Brand” WHO: The … Continue reading →

November 2011: Media Panel: Best Practices for PR Professionals

This month please join us as Scott Eggert, Social Media Manager, AugustineIdeas and Vice President, Sacramento Chapter of the Social Media Club, shares his expertise and insight to 5 Reasons You Should Avoid Social Media. Continue reading →

January 2011: Crisis Communications: Preparing for a Media Blitz

After the BP oil spill and the Roseville Galleria fire, we were all glued to our television sets, radio stations, newspapers and online sources to see how these incidents progressed. In any crisis situation it is crucial to address public concern as quickly and efficiently as possible. Continue reading →

November 2010: Tips for Media Pitching

Join the SPRA as we listen to seasoned media experts share information and answer your questions about the types of stories that catch their eye, the best times of day to pitch, do’s and don’ts. And Hear their best and worst media pitches ever received! Continue reading →

October 2010: How to Be Your Own Boss

More and more PR professionals are choosing to subcontract or start their own businesses. Join SPRA as we learn from seasoned independent contractors and small business owners on what it takes to be your own boss in Sacramento’s communications community. Continue reading →

September 2010: News Resources Available in the Changing Media Landscape

News happens quickly, leaving PR professionals and journalists to find ways to adapt as resources are shrinking. Join SPRA as we learn from the seasoned journalism professionals of California Watch and News Certified Exchange on how these two services are addressing PR and media needs. Continue reading →